Tie Dye: an African Tradition

Tie Dye is an ancient technique passed down through generations of African women.

  • Tie dye plays an integral role in daily life. The fabrics are worn as head scarves, aprons, special attire, and even serve as baby blankets and carriages.
  • Tie Dye is a source of livelihood, heritage, and creativity. It is a point of interaction and sharing of ideas.
  • Nike's Air Rift, inspired by Kenyan runners, was the perfect collaboration for this beautiful craft.